Privacy Policy

The Smart Home Newsletter is operated by smarthomenewsletter.com, based in the Netherlands. For the purposes of EU data protection law (GDPR), smarthomenewsletter.com is the data controller for the personal information described in this policy.

• Newsletter subscription: your email address, plus any UTM campaign parameters (source, medium, campaign) from the link you subscribed through, briefly held in your browser to attach to your subscription for analytics.
• Post-subscribe survey: if you complete it, your subscriber type, role, company (optional free text), platforms you use, topics of interest, and region. This is stored as metadata and tags on your subscriber record.
• Contact form: your name, email address, and message.
• Website analytics: aggregated, anonymized page-view data collected via Plausible Analytics, which doesn't use cookies or collect personal data.

• To deliver the newsletter and manage your subscription
• To understand and improve what we cover, based on survey responses
• To build aggregated, anonymized audience insights (for example, "X% of subscribers work in the industry") that we may share with prospective newsletter sponsors. We do not sell or share your individual, identifiable personal data or survey responses with advertisers.
• To respond to messages sent through the contact form
• To understand site traffic in aggregate, without tracking individual visitors

We use a small number of third-party services to process this data on our behalf:

• Buttondown - email delivery and subscriber management
• Resend - contact form email delivery
• Cloudflare Turnstile - bot protection on the contact form
• Plausible Analytics - privacy-focused, cookieless website analytics

These providers process data under their own privacy and security terms, and only to the extent needed to provide their service to us.

We don't use tracking or advertising cookies. Plausible Analytics is cookieless by design.

We keep your email address and survey responses for as long as you remain subscribed. Contact form messages are kept only as long as needed to respond to your inquiry.

You can unsubscribe at any time using the link in every newsletter email, which removes you from our subscriber list. Under GDPR, you also have the right to access, correct, delete, or export your personal data, and to object to or restrict how we process it. To exercise any of these rights, contact us. You can also lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or your local supervisory authority.

These protections apply to all subscribers, regardless of where in the world you're located.

This site is not directed at children under 16, and we do not knowingly collect personal information from them.

We may update this policy from time to time. Continued use of the site after changes are posted means you accept the updated policy.

Questions about this policy, or want to exercise your data rights? Reach out via the contact form.